{"product_id":"sony-55-inch-s30-4k-smart-tv-hong-kong","title":"Sony 55-Inch S30 4K Smart TV","description":"\u003cp\u003eIf the TV is mostly for dramas, news, YouTube and Netflix, the 55-inch S30 covers the essentials without paying for gaming features you will not use. It is Sony's BRAVIA 3 from 2024: a 4K Direct LED panel with the 4K HDR Processor X1, Dolby Vision and Dolby Atmos, and Google TV — sold here as Hong Kong licensed stock.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision and Dolby Atmos together\u003c\/h3\u003e\n\u003cp\u003eSony Hong Kong lists HDR10, HLG and Dolby Vision on the picture side and Dolby Atmos and DTS:X decoding on the audio side. Dolby Vision adjusts HDR scene by scene, so streaming services that offer it get a more tailored picture than a single fixed HDR curve. Colour is handled by TRILUMINOS PRO with Live Colour Technology.\u003c\/p\u003e\n\u003ch3\u003e4K HDR Processor X1 and Google TV\u003c\/h3\u003e\n\u003cp\u003eThe X1 processor handles 4K upscaling, which matters for Hong Kong free-to-air and much streaming content that is not native 4K. Google TV gathers streaming apps and recommendations on one home screen, with voice search across services. A DTMB tuner covering UHF 21 to 69 is built in, so local channels come straight from an aerial.\u003c\/p\u003e\n\u003ch3\u003eDirect LED with frame dimming\u003c\/h3\u003e\n\u003cp\u003eSony specifies a Direct LED backlight with Frame Dimming: the whole backlight adjusts together, without independent zones. It suits normal indoor lighting well; in a fully dark room, black bars and night scenes will look lighter than on Sony's Mini LED or OLED models.\u003c\/p\u003e\n\u003ch3\u003ePlainly: not a gaming TV\u003c\/h3\u003e\n\u003cp\u003eSony Hong Kong lists the panel refresh rate as 50Hz with Motionflow XR 200 (Native 50Hz), and the VRR row reads \"-\". ALLM is supported on all four HDMI inputs and PS5 Auto HDR Tone Mapping and Auto Genre Picture Mode are listed, so casual console play works, but there is no 4K120. For gaming, the BRAVIA 3 II (XR30M2) has a native 120Hz panel with VRR on all four inputs.\u003c\/p\u003e\n\u003ch3\u003eA light, easy 55-inch\u003c\/h3\u003e\n\u003cp\u003eAt about 15.7 kg on its stand, the 55-inch S30 is easy to place in a bedroom, a study or a smaller living room, and wall-mounts on a VESA 300 x 300 mm bracket. On a cabinet, allow for the set's width of about 1233 mm and a stand depth of about 334 mm. Unsure about size? Try our \u003ca href=\"\/en\/pages\/tv-size-calculator\"\u003eTV size calculator\u003c\/a\u003e. Sound comes from two full-range bass-reflex drivers with X-Balanced Speaker, 10W + 10W.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:16px 0\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 10px;border:1px solid #ddd;background:#f6f6f6\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 10px;border:1px solid #ddd;background:#f6f6f6\"\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eModel\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eK-55S30 (BRAVIA 3, 2024; Sony Hong Kong also lists K-55S31H with the same specification)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eScreen size\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003e55-inch (54.6-inch viewable)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003ePanel and backlight\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eLCD with Direct LED backlight\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eBacklight dimming\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eFrame Dimming (no zoned local dimming)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003ePanel refresh rate\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003e50Hz as listed by Sony Hong Kong\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eMotion\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eMotionflow XR 200 (Native 50Hz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eResolution\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003e3840 x 2160 (4K)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eProcessor\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003e4K HDR Processor X1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eColour\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eTRILUMINOS PRO, Live Colour Technology\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eHDR formats\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eHDR10, HLG, Dolby Vision\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eSmart platform\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eGoogle TV\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eHDMI\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003e4 inputs (all side), HDMI 2.1 features listed: eARC \/ ALLM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eGaming\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eALLM on HDMI 1-4, Auto HDR Tone Mapping, Auto Genre Picture Mode; VRR not supported\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eAudio output\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003e10W + 10W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eSpeaker configuration\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eFull Range (Bass Reflex) x 2, X-Balanced Speaker\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eAudio decoding\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eDolby Audio, Dolby Atmos, DTS-HD Master Audio, DTS:X\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eTuner\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003e1 tuner (digital\/analog), DTMB digital terrestrial, UHF 21-69\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eConnectivity\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eWi-Fi 802.11ax, Bluetooth 5.3, 2 x USB (side)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eDimensions without stand\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eApprox. 1233 x 713 x 72 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eDimensions with stand\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eApprox. 1233 x 784 x 334 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eWeight\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eApprox. 15.4 kg without stand; approx. 15.7 kg with stand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eWall mount\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eVESA 300 x 300 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eFigures are from Sony Hong Kong's specification for K-55S30. Items not in the table are not published by Sony.\u003c\/p\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHouseholds who mainly watch dramas, news, free-to-air TV and streaming and want Sony's picture processing, Dolby Vision and Atmos.\u003c\/li\u003e\n\u003cli\u003eBedrooms, studies and second rooms that need a straightforward 55-inch Google TV.\u003c\/li\u003e\n\u003cli\u003eOlder family members who want a familiar Google TV interface and local channels from an aerial with no extra box.\u003c\/li\u003e\n\u003cli\u003eNot for you if you play on PS5 or Xbox Series X at 120fps, or need VRR — look at the BRAVIA 3 II (XR30M2) instead.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWarranty and delivery\u003c\/h2\u003e\n\u003cp\u003eThis is Hong Kong licensed stock (行貨) carrying the manufacturer's Hong Kong warranty. The exact warranty term is stated on the warranty card supplied with the set.\u003c\/p\u003e\n\u003cp\u003eFor a 55-inch set, delivery with tabletop installation is HK$300, or delivery with wall mounting is HK$600 with the bracket included. Collection at our Kwun Tong shop is free. Walk-up buildings add HK$100 per floor with no cap. Discovery Bay adds HK$500. Cheung Chau and Lamma orders are delivered to the Central pier for self-collection, with no installation. Installation is an optional paid service and is not included in the price of the set.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs the S30 good for gaming?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOnly for casual play. Sony Hong Kong lists a 50Hz panel refresh rate and no VRR. ALLM is supported, but for 4K120 and VRR choose the BRAVIA 3 II (XR30M2).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the difference between K-55S30 and K-55S31H?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony Hong Kong lists both under BRAVIA 3 with the same published specification — panel, processor, audio, dimensions and weight are identical on the spec sheets. Please check the exact model code with us when ordering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it receive Hong Kong free-to-air channels over an aerial?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. A DTMB tuner covering UHF 21 to 69 is built in; connect an aerial and run a channel scan.\u003c\/p\u003e\n\u003ch2\u003eRelated\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/frontpage-tv\"\u003eAll smart TVs\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/55-inch-smart-tv\"\u003e55-inch TVs\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/pages\/tv-size-calculator\"\u003eTV size and viewing distance calculator\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/pages\/tv-delivery-installation-wall-mount-recycling-hong-kong\"\u003eDelivery, installation, wall mounting and recycling\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/pages\/tv-warranty-policy\"\u003eWarranty policy\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":67585840808130,"sku":"K-55S30","price":5200.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/4310\/0610\/files\/ASNYK75S30-FRONT_1296x_074c5b3b-0039-42f5-a7e2-4539723e1041.webp?v=1787557159","url":"https:\/\/elechid.com\/en\/products\/sony-55-inch-s30-4k-smart-tv-hong-kong","provider":"Elechid 音立","version":"1.0","type":"link"}