{"product_id":"sony-55-inch-xr30m2-bravia-3-ii-4k-smart-tv-hong-kong","title":"Sony 55-Inch XR30M2 BRAVIA 3 II 4K Google TV","description":"\u003cp\u003eThe 55-inch BRAVIA 3 II is the smallest way into Sony's 2026 XR Processor line-up with a genuine 120Hz panel. It keeps the same recipe as the larger sizes — native 120Hz, HDMI 2.1 features on all four inputs, Dolby Vision and Google TV — and saves money in one clearly stated place: the backlight is a direct LED array with frame dimming, not zoned local dimming. Sold here as Hong Kong licensed stock.\u003c\/p\u003e\n\u003ch2\u003eKey features\u003c\/h2\u003e\n\u003ch3\u003e120Hz at the panel, not just in the brochure\u003c\/h3\u003e\n\u003cp\u003eSony's Hong Kong specification gives the panel refresh rate as 120Hz and the motion system as Motionflow XR 480 (Native 120Hz). The first number is the hardware; the second is motion processing layered on top. For a console or a fast football broadcast, it is the native figure that decides whether 120 frames per second actually reach the screen.\u003c\/p\u003e\n\u003cp\u003eAll four HDMI inputs carry the HDMI 2.1 features Sony lists — 4K120, eARC, VRR, ALLM and SBTM — with HDCP 2.3 throughout. VRR and ALLM are enabled on every input, HDMI 1 to 4, so there is no special \"gaming port\" to remember.\u003c\/p\u003e\n\u003ch3\u003eDirect LED with frame dimming: the honest trade-off\u003c\/h3\u003e\n\u003cp\u003eSony specifies a Direct LED backlight with Frame Dimming. The whole backlight rises and falls together with each frame; there are no independent zones. In a dark room, letterbox bars and night scenes will not hold the deep black of Sony's Mini LED BRAVIA 5 or the RGB LED models. In daylight viewing of news, variety shows and sport, where most of the picture sits at mid to high brightness, the gap narrows considerably.\u003c\/p\u003e\n\u003ch3\u003eXR Processor, Dolby Vision and PS5 features\u003c\/h3\u003e\n\u003cp\u003eEven at this size, the set runs the XR Processor for upscaling and contrast handling. It decodes HDR10, HLG and Dolby Vision, and lists Auto HDR Tone Mapping and Auto Genre Picture Mode, so a connected PlayStation 5 sets its HDR output to suit the TV and the picture mode follows what you are playing. Google TV on Android TV handles streaming apps and cross-service voice search.\u003c\/p\u003e\n\u003ch3\u003eA 55-inch that suits smaller rooms and bedrooms\u003c\/h3\u003e\n\u003cp\u003eAt about 13.7 kg with its stand and a stand depth of about 262 mm, the 55-inch is a practical fit for a bedroom, a study or a compact Hong Kong living room where a bigger set would dominate the wall. If you are unsure which size suits your seating distance, our \u003ca href=\"\/en\/pages\/tv-size-calculator\"\u003eTV size calculator\u003c\/a\u003e is a quick check. For wall mounting, Sony lists a VESA 300 x 300 mm pattern; note that two of the four HDMI inputs face downward, so allow room behind the set or use right-angle HDMI leads.\u003c\/p\u003e\n\u003ch3\u003eSound\u003c\/h3\u003e\n\u003cp\u003eAudio is two full-range drivers with Sony's Bass Reflex and X-Balanced Speaker design, 20W in total, with Dolby Atmos and DTS:X decoding listed. It is clear enough for dialogue and everyday TV; eARC is there if you later add a soundbar.\u003c\/p\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:16px 0\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"text-align:left;padding:8px 10px;border:1px solid #ddd;background:#f6f6f6\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"text-align:left;padding:8px 10px;border:1px solid #ddd;background:#f6f6f6\"\u003eDetail\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eModel\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eK-55XR30M2 (BRAVIA 3 II)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eScreen size\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003e55-inch (54.6-inch viewable)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003ePanel and backlight\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eLCD with Direct LED backlight\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eBacklight dimming\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eFrame Dimming (no zoned local dimming)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eNative panel refresh rate\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003e120Hz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eMotion\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eMotionflow XR 480 (Native 120Hz)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eResolution\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003e3840 x 2160 (4K)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eProcessor\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eXR Processor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eHDR formats\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eHDR10, HLG, Dolby Vision\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eSmart platform\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eGoogle TV (Android TV)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eHDMI\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003e4 inputs (2 side, 2 bottom), HDCP 2.3, HDMI 2.1 features: 4K120 \/ eARC \/ VRR \/ ALLM \/ SBTM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eGaming\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eVRR on HDMI 1-4, ALLM on HDMI 1-4, Auto HDR Tone Mapping, Auto Genre Picture Mode\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eAudio output\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003e20W\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eSpeaker configuration\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eFull Range x 2 (Bass Reflex Speaker, X-Balanced Speaker)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eAudio decoding\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eDolby Audio, Dolby Atmos, DTS-HD Master Audio, DTS:X\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eTuner\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eDTMB digital terrestrial, UHF 21-69\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eWireless\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eWi-Fi 6E, Bluetooth 5.3\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eDimensions without stand\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eApprox. 1225 x 717 x 70 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eDimensions with stand\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eApprox. 1225 x 780 x 262 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eWeight\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eApprox. 13.3 kg without stand; approx. 13.7 kg with stand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eWall mount\u003c\/td\u003e\n\u003ctd style=\"padding:8px 10px;border:1px solid #ddd\"\u003eVESA 300 x 300 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eEvery figure above is taken from Sony Hong Kong's specification for K-55XR30M2. Anything not in the table is not published by Sony, and we do not fill gaps with third-party numbers.\u003c\/p\u003e\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGamers who want a genuinely native 120Hz 55-inch panel with VRR and ALLM on all four HDMI inputs.\u003c\/li\u003e\n\u003cli\u003eBedrooms, studies and smaller living rooms, and viewers who mainly watch free-to-air TV, streaming and sport in a reasonably bright room.\u003c\/li\u003e\n\u003cli\u003eAnyone who wants Sony's Google TV experience and a built-in DTMB tuner in a light, easy-to-mount 55-inch set.\u003c\/li\u003e\n\u003cli\u003eNot for you if you mostly watch dark films with the lights off. Frame dimming cannot hold deep blacks next to bright highlights; look at the Mini LED BRAVIA 5 or the RGB LED BRAVIA 7 II instead.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWarranty and delivery\u003c\/h2\u003e\n\u003cp\u003eThis is Hong Kong licensed stock (行貨) carrying the manufacturer's Hong Kong warranty. The exact warranty term is stated on the warranty card supplied with the set.\u003c\/p\u003e\n\u003cp\u003eFor a 55-inch set, delivery with tabletop installation is HK$300, or delivery with wall mounting is HK$600 with the bracket included. Collection at our Kwun Tong shop is free. Walk-up buildings add HK$100 per floor with no cap. Discovery Bay adds HK$500. Cheung Chau and Lamma orders are delivered to the Central pier for self-collection, with no installation. Installation is an optional paid service and is not included in the price of the set.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs the 55-inch the same 120Hz panel spec as the larger BRAVIA 3 II sizes?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Sony Hong Kong lists K-55XR30M2 with a 120Hz panel refresh rate and Motionflow XR 480 (Native 120Hz), with the same HDMI 2.1 feature list and VRR and ALLM on HDMI 1 to 4.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it have local dimming?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The backlight is Direct LED with Frame Dimming, which adjusts the whole backlight together. For zoned dimming, Sony's Mini LED and RGB LED models are the ones to compare.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan it receive Hong Kong free-to-air channels without a set-top box?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. A DTMB digital terrestrial tuner covering UHF 21 to 69 is built in. Connect an aerial and run a channel scan.\u003c\/p\u003e\n\u003ch2\u003eRelated\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/frontpage-tv\"\u003eAll smart TVs\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/collections\/55-inch-smart-tv\"\u003e55-inch TVs\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/pages\/tv-size-calculator\"\u003eTV size and viewing distance calculator\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/pages\/tv-delivery-installation-wall-mount-recycling-hong-kong\"\u003eDelivery, installation, wall mounting and recycling\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en\/pages\/tv-warranty-policy\"\u003eWarranty policy\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":67585840873666,"sku":"K-55XR30M2","price":6780.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0695\/4310\/0610\/files\/TVFY26_B3II_Primary_image.png?v=1789125169","url":"https:\/\/elechid.com\/en\/products\/sony-55-inch-xr30m2-bravia-3-ii-4k-smart-tv-hong-kong","provider":"Elechid 音立","version":"1.0","type":"link"}