Start with a question that is not about televisions
Is there a wall in your flat — unbroken, no window, no door — where a television can simply go?
If there is, then honestly, you can stop reading. The same money spent on a Neo QLED or an OLED will buy you a considerably better picture.
But if your flat is open-plan, glazed on several sides, and the only place a television can go is mid-room or beside a window — then The Serif is one of very few sets that actually solves that problem. This piece is about exactly that: what it solves, what it costs you, and whether it physically fits a Hong Kong flat.
What The Serif actually is
The Serif was designed by the French designers Ronan and Erwan Bouroullec. Seen from the side the body forms an "I" — a flat ledge top and bottom, which is where the name comes from (the serif of a typeface). Both ledges are functional: the top holds a small plant or object, and the base meets the metal floor stand so the set stands without a cabinet.
What matters most is that the back is finished as carefully as the front. An ordinary television, the moment it leaves the wall, shows vents, screw bosses and a bundle of cables. The Serif does not — so it can sit at an angle, side-on, or act as a half-divider. That is its one genuine selling point.
The 2024 LS01D generation added two things that earn their keep in Hong Kong: a Matte Display anti-reflection screen and a 40W four-channel speaker system — comparable Samsung sets usually run 20W in two channels.
Before anything else: how big this thing is
This section comes early because in Hong Kong, whether it fits decides the purchase more often than picture quality does. Official dimensions and weights with the stand:
| Size | With stand (W × H × D) | Weight with stand |
|---|---|---|
| 43" | 986.3 × 1028.4 × 417.2 mm | 17.6 kg |
| 55" | 1254.9 × 1237.4 × 482.8 mm | 27.6 kg |
| 65" | 1479.1 × 1361.2 × 499.0 mm | 37.8 kg |
Look at the 65-inch row: 1.36 metres tall with the stand, nearly half a metre deep, 37.8 kg. Those are furniture dimensions, not television dimensions. Measure the floor before you order — especially the depth, because half a metre standing in the middle of a living room feels nothing like a set flat against a wall.
Wall mounting: this set is not designed for it
To be unambiguous: the official specification sheet lists VESA as "N/A" for all three sizes. The Serif has no standard mounting pattern and is not built to hang on a wall.
Which is consistent enough — the premium you pay is for a set finished on every face so it can stand away from the wall. Mount it and nobody sees the back, so you have bought something you are not using. If the television will definitely go flat against a wall, this is the wrong set from the outset.
Specifications (55 and 65-inch)
| Item | Specification |
|---|---|
| Panel | QLED (quantum dot) |
| Resolution | 3,840 × 2,160 (4K UHD) |
| Refresh | 100Hz; official Motion Rate 200 |
| Processor | Quantum Processor 4K |
| Screen finish | Matte Display, anti-reflection |
| Contrast | Mega Contrast, Supreme UHD Dimming |
| HDR | Quantum HDR (Adaptive / Gaming); no Dolby Vision |
| Audio | 40W four-channel, 360 Audio, Adaptive Sound Pro, OTS Lite |
| Q-Symphony | Listed N/A — not supported |
| HDMI | 4 ports, all 4K 120Hz; eARC supported |
| Gaming | VRR, ALLM, FreeSync Premium |
| Other inputs | 2 × USB-A |
| Wireless | Wi-Fi 5, Bluetooth 5.2, AirPlay |
| Platform | Tizen, SmartThings, Ambient Mode |
| Voice | Varies by market version — ask before ordering |
| Tuner | Digital DVB-T (T2 Ready), plus an analogue tuner |
| Colour and stand | Cloud White body, black metal floor stand (included) |
| Wall mount | VESA listed as N/A |
The 43-inch is not the same specification
If you are looking at the 43-inch, note that it differs from the two larger sizes in more than diagonal:
| Item | 43" | 55" / 65" |
|---|---|---|
| Refresh | 50Hz (Motion Rate 100) | 100Hz (Motion Rate 200) |
| HDMI resolution | Listed N/A | 4K 120Hz on all four ports |
| FreeSync | Listed N/A | FreeSync Premium |
So the 43-inch is not a gaming set. It suits a bedroom, a study or a second-room role; if you game, you need 55 inches or above.
Picture and sound, honestly
Picture — the QLED panel with Quantum HDR is bright and colourful, and entirely at home with drama, variety shows and streaming. What it lacks is Mini LED local dimming, so in dark films the black level lifts towards grey and the contrast punch falls short of a same-price Neo QLED. That is a consequence of the design brief, not a fault.
Matte Display — this genuinely earns its place in Hong Kong. Floor-to-ceiling glass, west-facing afternoons and ceiling downlights turn an ordinary glossy panel into a mirror. The matte finish does not remove reflection, but it diffuses windows and lights instead of showing you a sharp image of yourself. If you currently draw the curtains to watch anything before sunset, you will notice immediately.
Sound — the pleasant surprise. 40W across four channels with 360 Audio is genuinely listenable without a soundbar, which is rare. But the other side of that: the official sheet lists Q-Symphony as N/A, so if you later add a Samsung soundbar, the set's own four channels switch off rather than playing alongside it. The money you paid for the audio then sits idle. Which is why most Serif buyers are the people who never intended to add a soundbar.
Gaming
On the 55 and 65-inch, all four HDMI ports run 4K 120Hz, with VRR, ALLM and FreeSync Premium — a PS5 or Xbox Series X is fully fed. For a design-led television that is a generous specification.
But gaming is not what it is selling. If gaming is your main use, a dozen hours a week, the same money in a Neo QLED or OLED goes much further. If gaming is one use among several, The Serif handles it without complaint.
What the premium actually costs you
This may be the most useful section here. Using real prices from our own shelves:
| The same money | Buys this Serif | Or buys this |
|---|---|---|
| About HK$11,000 | 55-inch The Serif | A 65-inch OLED (S90F) |
| About HK$13,500 | 65-inch The Serif | A 65-inch Neo QLED (QN80F), with change |
| About HK$6,000 | Buys no Serif | A 55-inch Neo QLED (QN85F) |
Read the first row again: the price of a 55-inch Serif buys a 65-inch OLED.
We say so plainly because the buyer willing to pay this premium already knows what they are buying — placement freedom and how the whole room reads, not picture quality per dollar. Being blunt about it is what stops the regret afterwards. To compare the other side, see the Neo QLED collection and the OLED collection.
Who should not buy it
- You want maximum picture on a fixed budget — Neo QLED or OLED sits a clear tier above at the same price
- The set will definitely go against or on a wall — VESA is listed N/A, and mounting wastes the design you paid for
- You want larger than 65 inches — The Serif stops there
- Your interior is dark or industrial — the Cloud White body will fight the room
- You plan to add a soundbar — with no Q-Symphony, the set's 40W goes idle
The Serif or The Frame
Both are design televisions, but their placement logic is exactly opposite:
| The Serif | The Frame | |
|---|---|---|
| Placement | Away from the wall, standing on the floor | On the wall, read as a picture |
| The idea | Finished on every face — angle it, turn it side-on, divide a room | Interchangeable bezels, artwork on screen when idle |
| Suits | Open-plan flats with no TV wall and plenty of glass | A flat with one good wall, where the set should not look like a set |
In one line: one wants to leave the wall, the other wants to become it. To look at The Frame, start with the The Frame product page.
Sizes, price and stock
We carry all three sizes of The Serif LS01D, all international version (not local-market stock; warranty provided by us):
- 65-inch — HK$13,480, in stock
- 55-inch — HK$10,980, in stock
- 43-inch — HK$6,980, currently out of stock
We bring this model in in small quantities, so please check current stock before ordering. Live pricing and availability are on the product page.
Delivery, installation and warranty
Because The Serif is not wall-mounted, setup is straightforward — the metal floor stand takes two people about ten minutes. On-site installation is available as an optional paid service; WhatsApp us your address for a quote before ordering. Note the 65-inch is 37.8 kg with the stand, so mention stairs or narrow corridors in advance.
International-version televisions carry 10-day exchange plus a 3-year on-site warranty: the three-year cover includes on-site inspection and diagnosis and unlimited labour; it excludes parts (quoted first, done only after you confirm), user-caused damage and some outlying islands. The 10-day exchange runs from the day installation completes, must be verified by our technician, and allows a model change. Full terms are on the international-version warranty policy.
Frequently asked questions
Can The Serif be wall-mounted?
The official specification sheet lists VESA as N/A for all three sizes — the set has no standard mounting pattern and is not designed to hang on a wall. Mounting it would also hide the fully finished back you paid for. If the television must go on a wall, choose a different model.
How does the 43-inch differ from the 55 and 65-inch?
By more than size. Officially the 43-inch is 50Hz with Motion Rate 100, and both its HDMI resolution and FreeSync rows are listed N/A; the 55 and 65-inch are 100Hz with Motion Rate 200, 4K 120Hz on all four HDMI ports and FreeSync Premium. So the 43-inch is not a gaming set — it suits a bedroom or a second room.
Does The Serif have a better picture than same-price televisions?
No, and the gap is not small. The Serif has no Mini LED local dimming, so black levels lift towards grey in dark scenes. In real prices: a 55-inch Serif is about HK$10,980, while a 65-inch S90F OLED is also about HK$10,980 — the same money buys an OLED two sizes larger. The Serif sells placement freedom and appearance, not picture quality per dollar, and it is worth being clear about that before ordering.
Will adding a Samsung soundbar improve it?
It will add bass, but note the official sheet lists Q-Symphony as N/A. The Serif does not support it, so once a soundbar is connected the set's own 40W four-channel system switches off rather than playing alongside — the premium you paid for the audio then sits idle. Most Serif buyers are people who never intended to add a soundbar.
Will it pick up Hong Kong free-to-air channels from an aerial?
Hong Kong local-version sheets list DTMB, the Hong Kong broadcast standard, while international-version sheets list DVB-T — this is the one genuine difference between the two. We have tested reception of local free-to-air channels in Hong Kong and our technician tunes them during installation; but if your building's aerial signal is weak, or you rely on an aerial rather than streaming, please contact us before installation. If you watch through a set-top box or streaming, none of this affects you.
Buying from Elechid
Stock is held at our Kwun Tong premises, which is a collection point only — there is no demonstration or side-by-side comparison setup, so please WhatsApp us to arrange a time before coming. Fast local delivery, with optional paid on-site installation.
For pricing, stock and delivery timing — WhatsApp +852 9847 9793, or call +852 3709 6847 (11:00 – 19:00).
To see the alternatives, start with the smart TV collection.
About this article
Specifications come from Samsung's official The Serif LS01D product specification sheet, verified for the 43, 55 and 65-inch sizes; comparison prices come from our own product pages on the date of writing. Warranty terms follow our warranty policy page. Prices and availability follow the product pages.
