Sony 55-Inch XR30M2 BRAVIA 3 II 4K Google TV

HK$6,780.00
Hong Kong Local Seller Next-day Delivery ★★★★★ 5.0 Google Rating
55" suits a 2.0 m viewing distance Does that match your room? Check in 2 seconds · size chart & lift check

Official Goods

  • Official HK version with manufacturer warranty
  • 100% brand new
  • Kwun Tong physical store — view stock & pay in store (by appointment)
  • Fully compatible in Hong Kong — local TV channels plus these popular streaming platforms
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  • On-site installation available

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The 55-inch BRAVIA 3 II is the smallest way into Sony's 2026 XR Processor line-up with a genuine 120Hz panel. It keeps the same recipe as the larger sizes — native 120Hz, HDMI 2.1 features on all four inputs, Dolby Vision and Google TV — and saves money in one clearly stated place: the backlight is a direct LED array with frame dimming, not zoned local dimming. Sold here as Hong Kong licensed stock.

Key features

120Hz at the panel, not just in the brochure

Sony's Hong Kong specification gives the panel refresh rate as 120Hz and the motion system as Motionflow XR 480 (Native 120Hz). The first number is the hardware; the second is motion processing layered on top. For a console or a fast football broadcast, it is the native figure that decides whether 120 frames per second actually reach the screen.

All four HDMI inputs carry the HDMI 2.1 features Sony lists — 4K120, eARC, VRR, ALLM and SBTM — with HDCP 2.3 throughout. VRR and ALLM are enabled on every input, HDMI 1 to 4, so there is no special "gaming port" to remember.

Direct LED with frame dimming: the honest trade-off

Sony specifies a Direct LED backlight with Frame Dimming. The whole backlight rises and falls together with each frame; there are no independent zones. In a dark room, letterbox bars and night scenes will not hold the deep black of Sony's Mini LED BRAVIA 5 or the RGB LED models. In daylight viewing of news, variety shows and sport, where most of the picture sits at mid to high brightness, the gap narrows considerably.

XR Processor, Dolby Vision and PS5 features

Even at this size, the set runs the XR Processor for upscaling and contrast handling. It decodes HDR10, HLG and Dolby Vision, and lists Auto HDR Tone Mapping and Auto Genre Picture Mode, so a connected PlayStation 5 sets its HDR output to suit the TV and the picture mode follows what you are playing. Google TV on Android TV handles streaming apps and cross-service voice search.

A 55-inch that suits smaller rooms and bedrooms

At about 13.7 kg with its stand and a stand depth of about 262 mm, the 55-inch is a practical fit for a bedroom, a study or a compact Hong Kong living room where a bigger set would dominate the wall. If you are unsure which size suits your seating distance, our TV size calculator is a quick check. For wall mounting, Sony lists a VESA 300 x 300 mm pattern; note that two of the four HDMI inputs face downward, so allow room behind the set or use right-angle HDMI leads.

Sound

Audio is two full-range drivers with Sony's Bass Reflex and X-Balanced Speaker design, 20W in total, with Dolby Atmos and DTS:X decoding listed. It is clear enough for dialogue and everyday TV; eARC is there if you later add a soundbar.

Specifications

Specification Detail
Model K-55XR30M2 (BRAVIA 3 II)
Screen size 55-inch (54.6-inch viewable)
Panel and backlight LCD with Direct LED backlight
Backlight dimming Frame Dimming (no zoned local dimming)
Native panel refresh rate 120Hz
Motion Motionflow XR 480 (Native 120Hz)
Resolution 3840 x 2160 (4K)
Processor XR Processor
HDR formats HDR10, HLG, Dolby Vision
Smart platform Google TV (Android TV)
HDMI 4 inputs (2 side, 2 bottom), HDCP 2.3, HDMI 2.1 features: 4K120 / eARC / VRR / ALLM / SBTM
Gaming VRR on HDMI 1-4, ALLM on HDMI 1-4, Auto HDR Tone Mapping, Auto Genre Picture Mode
Audio output 20W
Speaker configuration Full Range x 2 (Bass Reflex Speaker, X-Balanced Speaker)
Audio decoding Dolby Audio, Dolby Atmos, DTS-HD Master Audio, DTS:X
Tuner DTMB digital terrestrial, UHF 21-69
Wireless Wi-Fi 6E, Bluetooth 5.3
Dimensions without stand Approx. 1225 x 717 x 70 mm
Dimensions with stand Approx. 1225 x 780 x 262 mm
Weight Approx. 13.3 kg without stand; approx. 13.7 kg with stand
Wall mount VESA 300 x 300 mm

Every figure above is taken from Sony Hong Kong's specification for K-55XR30M2. Anything not in the table is not published by Sony, and we do not fill gaps with third-party numbers.

Who it's for

  • Gamers who want a genuinely native 120Hz 55-inch panel with VRR and ALLM on all four HDMI inputs.
  • Bedrooms, studies and smaller living rooms, and viewers who mainly watch free-to-air TV, streaming and sport in a reasonably bright room.
  • Anyone who wants Sony's Google TV experience and a built-in DTMB tuner in a light, easy-to-mount 55-inch set.
  • Not for you if you mostly watch dark films with the lights off. Frame dimming cannot hold deep blacks next to bright highlights; look at the Mini LED BRAVIA 5 or the RGB LED BRAVIA 7 II instead.

Warranty and delivery

This is Hong Kong licensed stock (行貨) carrying the manufacturer's Hong Kong warranty. The exact warranty term is stated on the warranty card supplied with the set.

For a 55-inch set, delivery with tabletop installation is HK$300, or delivery with wall mounting is HK$600 with the bracket included. Collection at our Kwun Tong shop is free. Walk-up buildings add HK$100 per floor with no cap. Discovery Bay adds HK$500. Cheung Chau and Lamma orders are delivered to the Central pier for self-collection, with no installation. Installation is an optional paid service and is not included in the price of the set.

Frequently asked questions

Is the 55-inch the same 120Hz panel spec as the larger BRAVIA 3 II sizes?

Yes. Sony Hong Kong lists K-55XR30M2 with a 120Hz panel refresh rate and Motionflow XR 480 (Native 120Hz), with the same HDMI 2.1 feature list and VRR and ALLM on HDMI 1 to 4.

Does it have local dimming?

No. The backlight is Direct LED with Frame Dimming, which adjusts the whole backlight together. For zoned dimming, Sony's Mini LED and RGB LED models are the ones to compare.

Can it receive Hong Kong free-to-air channels without a set-top box?

Yes. A DTMB digital terrestrial tuner covering UHF 21 to 69 is built in. Connect an aerial and run a channel scan.

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