Choosing a digital signage display in Hong Kong is a different job from buying a home TV. In a restaurant, café, shop, salon, clinic, hotel or reception area the screen is not for watching films — it shows menus, prices, promotions, product videos and brand content, often for ten or twelve hours a day, to customers standing a few metres away.
We stock 10 commercial display products, from HK$3,380 to HK$69,900. This guide gives you the models, the prices and the specifications — not just the categories.
Commercial display or home TV? The honest difference
The usual claim is "commercial displays are brighter". On our own published figures, that is not the reason. Our commercial panels publish 400–500 nits, which is respectable but not exceptional. The real differences are elsewhere:
- Rated operating hours. This is the spec that defines the category. A home TV is designed around a few hours of evening viewing; a signage display is rated for long daily duty. The Samsung BED-H is rated for 16 hours a day — which suits a shop open 10am to 10pm
- Signage-oriented software. Built for scheduled playback and content management rather than streaming apps and a login screen
- Warranty terms. The LG UT801C states a 3-year manufacturer warranty and lists commercial, meeting room and retail as intended environments
- Price at the entry point. ⚠ Commercial does not automatically mean more expensive — the BED-H 43" at HK$3,380 costs less than most 43-inch home TVs we sell
When a home TV is genuinely fine: short daily hours, a screen that is not the main customer-facing display, simple content, a room that is not especially bright. When it is not: a menu board running all day, a shopfront screen, a hotel room, or anything a customer judges your business by.
The full range, with prices
Entry tier — menu boards and shop displays
| Product | Sizes | Price |
|---|---|---|
|
Samsung BED-H business signage 4K, rated 16 hours/day |
43 / 50 / 55" | HK$3,380 – 4,780 |
|
LG UT801C commercial TV 4K, ThinQ AI, 3-year manufacturer warranty, VESA 200×200 |
43 / 50 / 55 / 65 / 75" | HK$3,950 – 8,380 |
|
Samsung 4K business TV / signage 4K, stand included, VESA mount supported |
43 / 50 / 55 / 65 / 75" | HK$4,180 – 9,880 |
Hospitality
- LG Hotel TV UR761H — HK$4,490 – 10,980 (50/55/65/75"). webOS 5.0 with Pro:Centric Direct content management, a moisture- and dust-resistant conformal coating, 20W audio, VESA 200×200. For guest rooms and serviced apartments — not the right product for a menu board
Premium signage
- Samsung Crystal UHD signage (QM32C–QM85C) — HK$6,680 – 69,900. 4K, 400 nits, 1 billion colours, Quantum Processor Lite 4K, Tizen 7.0, 1.12" thin. Sizes 32 / 43 / 50 / 55 / 65 / 75 / 85". ⚠ Note the range: 65" is HK$22,780 and 85" is HK$69,900
Touch and interactive
- Samsung QM32R-T 32" touch signage — HK$16,400. Full HD, capacitive multi-touch, 400 nits panel / 300 nits with the protective glass fitted, 5000:1 contrast, 8 ms, IP5X dust protection, VESA 200×200. For counters and kiosks
- LG One:Quick Flex 43" — HK$23,680. 4K, 10-point touch with stylus, built-in 2K camera, 10W + 10W speakers, Windows 10 IoT Enterprise, HDMI / USB-C / RJ45, and it rotates between landscape and portrait. For consultation areas and product demos
- Samsung WMFX Flip 55" — HK$39,800. 4K VA panel, 450 nits, infrared multi-touch, Tizen 9.0, VESA 400×400. For training rooms and workshops, not menu boards
Video wall
- Samsung VMT-U ultra-narrow-bezel video wall — HK$29,400 (46") / HK$35,800 (55"). 500 nits, 3.5 mm bezel, 8 ms, VESA 600×400, HDMI and DisplayPort 1.2. ⚠ Each panel is Full HD (1920×1080), not 4K — which is normal for a video wall, because what matters is the combined resolution of the whole array. A 2×2 wall of these is 3840×2160 in total
Which size, and what it costs
Rather than picking a size in the abstract, here is what each size actually costs across the range:
| Size | Typical use | Price range here |
|---|---|---|
| 32" | Counter, kiosk, check-in point | HK$6,680 (Crystal UHD) · HK$16,400 (touch) |
| 43" | Café menu, salon service list, reception | HK$3,380 – 23,680 |
| 50" | Small menu board, retail promotion corner | HK$3,980 – 11,980 |
| 55" | Menu board, retail wall, reception | HK$4,780 – 39,800 |
| 65" | Main restaurant menu, shopfront display | HK$7,990 – 22,780 |
| 75" | Large menu wall, showroom feature | HK$8,380 – 39,800 |
| 85" | Mall display, brand experience zone | HK$69,900 |
⚠ Note the 65-inch line. The LG UT801C at HK$7,990 and the Samsung QM65C at HK$22,780 are the same screen size. The difference is signage software depth, panel specification and how hard the display is expected to work. For most restaurants and shops the HK$7,990 end is the right answer — the QM series is for installations where the screen is the product.
Brightness: the actual numbers
Brightness matters more in a shop than anywhere else. A Hong Kong street-level shop with a glass front, strong ceiling lighting and afternoon sun is the hardest environment any display faces.
What we publish:
- Samsung VMT-U video wall — 500 nits
- Samsung WMFX Flip 55" — 450 nits
- Samsung Crystal UHD signage — 400 nits
- Samsung QM32R-T touch — 400 nits panel, 300 nits with the protective glass fitted
⚠ Be realistic about what those numbers do. They are fine for an indoor shop, a menu board above a counter, a reception wall or a lift lobby. They are not high-brightness window displays. If your screen will face direct sunlight through glass — a shopfront window, a mall atrium — tell us before you order, because that is a different specification and choosing on size alone will disappoint you.
⚠ Note also that the QM32R-T loses 100 nits once the protective glass is fitted. That is normal for a touch display, but it is worth knowing before you place one in a bright entrance.
4K or Full HD?
For anything showing text — menu items, prices, QR codes, product specifications — 4K at 43 inches and above. Customers read menus from two to four metres away, and soft text is the fastest way to make a business look careless.
Two exceptions where Full HD is correct:
- Small close-range touch screens. The QM32R-T is Full HD at 32 inches, which is perfectly sharp at counter distance
- Video walls. The VMT-U is Full HD per panel — a 2×2 array totals 3840×2160, and a 3×3 goes well beyond it. On a wall, per-panel resolution is the wrong number to look at
By business type
Restaurant, café, takeaway
A menu board needs to be readable, bright enough, and mounted high enough to see over a queue. Start with the Samsung BED-H (HK$3,380–4,780) or the LG UT801C (HK$3,950–8,380). A 55-inch board suits most small restaurants; larger counters often run two or three side by side.
⚠ Keep the screen away from heat, steam and oil. A display mounted above an open kitchen pass will not last as long as the specification suggests. Also design the menu for the room: clear categories, large type, high contrast, and fewer items per screen than you think.
Retail shop
Retail signage is about attention and product presentation. Samsung 4K business signage (HK$4,180–9,880) covers most shops; the Crystal UHD QM series is the step up where the display is part of the brand experience.
⚠ For vertical, social-media-style content, the Samsung The Sero 43" rotating TV (HK$9,280) is a creative option — but it is currently out of stock. If vertical content is the requirement, the LG One:Quick Flex also rotates to portrait, though at HK$23,680 it is a different budget.
Hotel, serviced apartment, guest house
LG Hotel TV UR761H (HK$4,490–10,980). Pro:Centric Direct lets you control what guests see, and the moisture- and dust-resistant coating is there for a reason in a room cleaned daily. Do not use a signage display in a guest room — the requirements are different.
Office reception and lobby
LG UT801C (HK$3,950–8,380) or the Samsung 4K business signage. Touch is rarely needed here; stable playback and a clean look matter more. For meeting rooms behind reception, see our office meeting room guide.
Salon, clinic, showroom — consultation
If staff explain options to customers one-to-one, an interactive display earns its price. LG One:Quick Flex 43" (HK$23,680) has the screen, a 2K camera, speakers and a Windows PC in one unit and rotates to portrait. For a smaller counter point, the QM32R-T (HK$16,400) with IP5X dust protection is built for public handling.
Large retail, mall, brand zone
A single screen stops working past a certain room size. Samsung VMT-U (HK$29,400 / HK$35,800 per panel) is built for multi-screen arrays with a 3.5 mm bezel. ⚠ Budget for the mounting structure, cabling, a content source and maintenance access as well — a video wall is an installation, not a purchase.
Getting content onto the screen
Choosing the display is half the job. Decide the playback method before installation, not after:
- USB playback — export your menu as images or a video, put it on a USB drive. Enough for a small restaurant with an occasional menu change
- Media player or mini PC — more stable for continuous video, and easier to update
- Signage software or a cloud CMS — the right answer once you have more than one branch or update weekly
- HDMI from a laptop — for occasional presentations, and always worth keeping as a backup
⚠ Decide who updates the content and how often before you buy. The most common failure in Hong Kong shops is not the screen — it is a menu board still showing last season's prices because nobody was given the USB drive.
Installation
Wall mounting is the norm: it saves floor space and looks finished. Before you order, check:
- Wall strength and the correct VESA pattern — the LG UT801C and QM32R-T are VESA 200×200, the WMFX Flip is 400×400, the VMT-U is 600×400
- Power socket and cable routing — behind the screen, not trailing down a wall in a customer area
- Mounting height and angle — a menu board should clear a queue; a retail screen should not face a window
- Ventilation — a display in a tight recess runs hotter than one on an open wall
- Delivery access — lift, corridor and doorway. For 75 inch and above this matters more than the wall does
⚠ We do not currently stock wall brackets, mounts or mobile stands — better you know now than at delivery. Installation is quoted separately; charges are in our FAQ. Send us a photo of the wall and we will tell you whether it needs reinforcement.
Five mistakes that cost money
- Choosing on size alone. A large dim screen in a bright shop performs worse than a smaller well-specified one
- Text too small. Design the menu for the distance customers actually stand at, not for how it looks on your laptop
- Facing a window or a spotlight. Reflection defeats any display in this price range
- Using a home TV for all-day duty. Check the rated operating hours — the BED-H is rated for 16 hours a day; a home TV publishes no such rating
- No content plan. Decide the update method and the responsible person before installation
Frequently asked questions
What is the cheapest commercial display you sell?
The Samsung BED-H 43 inch at HK$3,380 — 4K and rated for 16 hours a day. It costs less than most 43-inch home TVs we sell, so for a shop it is usually both the more suitable and the cheaper choice.
Can I use a normal home TV as a digital menu board?
For short daily hours, simple content and a room that is not especially bright, yes. For a screen that runs all day in front of customers, no — the rated operating hours are the reason, not the picture. Home TVs publish no daily-duty rating; the BED-H is rated for 16 hours.
What size do I need for a restaurant menu board?
55 inch suits most small restaurants and cafés (from HK$4,780); 65 inch or two 55-inch boards side by side for a larger takeaway counter. Size on the distance your customers actually queue at, and on how much text each screen has to carry.
How bright are your commercial displays?
400 to 500 nits, depending on model — the video wall is 500, the WMFX Flip 450, the Crystal UHD signage 400, and the QM32R-T touch monitor 400 (300 with its protective glass fitted). That suits indoor use. If the screen will face direct sunlight through a shopfront window, talk to us first — that needs a different specification.
Do I need a touch display?
Most menu boards and retail screens do not. Touch earns its cost for consultation, kiosks and product explanation — a salon walking a client through treatment options, a showroom presenting a catalogue.
Which display is right for a hotel room?
The LG Hotel TV UR761H (HK$4,490–10,980), which has Pro:Centric Direct guest content management and a moisture- and dust-resistant coating. A signage display is the wrong product for a guest room.
Is the video wall 4K?
Each VMT-U panel is Full HD (1920×1080). That is normal for a video wall — a 2×2 array totals 3840×2160, and larger arrays go well beyond. On a wall, the combined resolution is the number that matters.
What warranty do I get?
Our policy: free on-site inspection and repair within three years; parts quoted separately. If you specifically want a manufacturer warranty, the LG UT801C states a 3-year manufacturer warranty on its specification. Full terms are in our FAQ.
Warranty, installation and contact
Our policy, stated exactly: free on-site inspection and repair within three years; if parts need replacing, that is quoted separately. ⚠ For a shop this matters more than for a home — an on-site visit means your menu board is fixed where it hangs, instead of the counter running blank for a fortnight. Full terms, delivery and installation charges are in the FAQ.
Our Kwun Tong showroom holds stock, and you can arrange to see a display in person.
WhatsApp us with four things — what the screen is for, where it goes, how many hours a day it runs, and how bright that spot is — and we will name a model and a size. If a home TV would do the job for less, we will say so.
Browse the full commercial display range, or see home TVs by size: 32, 43, 55, 65 and 75 inch, or shop by size. Full brand ranges: Samsung, LG. For rooms that also need audio, see soundbars.
